BUILT · 5ENTRIES · CV BELOW

Built

A portfolio of sorts. Projects that I've built for myself and others.

For SaleJan 2026Jolly CouriersA self-serve courier system fed by a multi-domain marketing engine.booking.jollycouriers.co.ukOwnedJul 2026Norfolk Tide TimesI built my own tidal prediction engine for this coast and shared it with everyone.norfolktidetimes.co.uk
WorkingAug 2026Rotella WasteHelping a waste management company establish themselves online.
WorkMay 2026Gurneys Oyster BarCreated a dynamic menu website for Gurneys Oyster Bar, easily updatable by staff members.gurneysoysterbar.co.ukWorkApr 2026Adams Yacht ServicesBuilt a website and online presence for a local boat builder.adamsyachtservices.co.uk

RECORD OF SERVICE · 9 ROLES · 2018–now

CV

  1. Jul 2025Present

    Jolly Vehicle Operations

    Owner

    • Bootstrapped an arbitrage opportunity within the courier market, and used Google Ads to drive £10k/mo+ traffic to my website.
    • Navigated operations, finance and sales on top of strong marketing experience.
    • Created an SEO and pSEO growth engine to pivot away from paid spend.
  2. Jul 2024Nov 2024

    GetAgent

    Growth Marketer

    • Led a monetisation project referring distressed homesellers to a property auction company on a revenue share basis, growing the partnership positively each month. £0–£7,000/m in 4 months.
    • Uncovered high impact conversion experiments by challenging the approach to allowing vendors to sidestep GetAgent, calculated at £201k yearly revenue.
    • Led efforts to diversify acquisition away from search ads by looking to niche segments like Landlords, and discovered new viable channels through this activity. Best CPC of £0.60.
  3. Jun 2023Jul 2024

    Bowimi

    Growth Lead

    • From a cold start, I conducted JTBD interviews that helped me build a winning demand generation stack that converts cold leads to MQLs at 3% via cold email, and then from MQL to SQL at a rate of 34%.
    • Helped a small sales team double their leading metrics and improved their conversion rate from cold lead to demo booked from 0.6% to 1.7%.
    • Increased web conversion rate from 0.02% to 1.1% with JTBD style changes in copy.
  4. Apr 2022Jun 2023

    Audiens

    Growth Manager (Acquisition)

    • Reduced CAC on Meta from £300+ to less than £30 by iterating creative, constantly testing new targeting and post-click user experience.
    • Scaled ads from 0 to 6 figure spend in 6 months by building a multi-campaign ad account that helped us clearly see which parts were underperforming, and which parts to further promote.
    • Discovered an affordable source of new leads that helped secure a funding round in early 2023.
  5. Oct 2021Mar 2022

    Freelance

    Growth Marketer for Early Stage Startups

    • Pitched and closed a portfolio of 3 startups and advised them on high-impact marketing experiments to help them gain traction or to help with funding literature.
    • Through monthly retainers, I created enough revenue to rent a small office space.
    • Scoped a solution aware content stack, and validated it through SEM traffic.
  6. Jan 2021Oct 2021

    R3

    Growth Hacker, Venture Development Program

    • Designed a prospecting stack to replace the incumbent agency.
    • Broke down internal silos between Venture Development (startup accelerator) and Developer Relations to plug a hiring gap for our startups, and help newly-certified Corda developers find engaging work.
    • Spent a fortnight interviewing customers and mentors from the R3 ecosystem to find out how to introduce a new product, Conclave, to the startups we looked after, and how to monetise it.
  7. Jan 2020Dec 2020

    Bryter

    Digital Marketing and Sales Manager

    • Commissioned targeted market research reports to use as lead magnets.
    • Set up SEO for a report and ranked on page 1 for keyword terms, driving 15–20 qualified leads per month.
    • Wrote and sent a press release that got a report on female gamers' discrimination featured in 5 niche publications.
  8. Mar 2019Jan 2020

    BPM-D

    Business Development Lead

    • Negotiated up to 40% discounted sponsorship with conferences.
    • Using various tools, I built a CRM of c.2,500 leads.
    • Marketed and organised our own low-volume events that helped us educate customers and close sales in person.
  9. Mar 2018Nov 2018

    HistoryHit TV

    Digital Marketing and Audio Producer

    • Ran the HistoryHit podcast, which was consistently in Apple's Top 10.
    • Reduced CAC from £49 to £8 with Meta ads and SEM.
    • Added over 2,000 customers to the product through direct response ads.